Your link to all things local

Connecting people, stories, and opportunities that grow businesses.

classes

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consulting

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connecting

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classes · consulting · connecting ·

My business is based on your business.

I’m Diana Joan Sutherland — your link to all things LOCAL and the driving force behind plain.stated.LLC. I start every project by listening to your story, your needs, and your goals. Then, I build a plan that works in the real world.

One size never fits all, and that’s exactly what makes plain.stated. so original (and fun). Spend some time with me, and let’s state your story — getting you exactly where you want to be.

Meet Diana

The plain.stated. approach

At plain.stated., there’s no one-size-fits-all. Every project starts with listening — understanding your business, your goals, and your challenges — then building a plan that works in the real world. With 30+ years of experience in agriculture, retail, foodservice, and community building, I know how to shape a story that sticks and see it through to results.

No two businesses are the same — and neither is the way I work with you.

Every plain.stated. project starts with listening, understanding, and mapping out a plan tailored to your goals. Whether it’s learning something new, sharpening your strategy, or opening doors to the right people, I’ll help you get there. Tailored Support, Built Around You.

Classes

Hands-on workshops that get to the point.
From retail and food systems to branding and market navigation, these sessions give you practical, actionable tools you can put to work immediately.
Consulting

Coaching that moves you forward.
Whether you’re just starting out, ready to scale, or shifting into new markets, I’ll help you define your next steps and make them happen — without the fluff.
Connecting

The right people, the right opportunities.
With 30+ years of experience and an extensive network, I help you make the connections that matter. This isn’t about collecting contacts — it’s about building relationships that last.